In yesterday's post we looked at the reboot of Fiorucci. As a follow up, let's briefly focus on the kids' line – Fioruccino. The brand was clever enough to realise already in the mid-'70s that there was a wide market for children's clothes and accessories; many other designer labels added a kids' line in the decades that followed, proving that Elio Fiorucci was a pioneer in this as well.
While the first image in this post shows an advert included in the Fiorucci Panini sticker album, the second is actually a clothes label that doubled up as a sticker. Each garment was accompanied by this adhesive label that meant you could wear the clothes and then decorate your diary or notebook with a fun sticker.
Fioruccino mainly produced functional clothes and accessories for kids characterised by the same bright colours and bold graphics featured in the main line dedicated to grown-ups.
Accessories included fluorescent scarves with the iconic cherubs and collectible plastic hairpins like the one with a colourful planet in the next picture.
Prices varied, but stuff was pretty indestructible as this Olive Oyl by Fiorucci scarf (from my archive) shows (it came from a set that included gloves). In more recent years Elio Fiorucci also designed a young line aimed at teenagers for Italian retailer Oviesse (OVS) but the garments included in these collections weren't characterised by the same quality of the Fioruccino ones.
Related articles
