In 2011 the then UK Prime Minister David Cameron installed an artwork by Tracey Emin in 10 Downing Street, the official residence and the office of the British Prime Minister. The artwork in question was a neon piece, stating "More Passion" in bright red letters.
Cameron had invited Emin to create an artwork after he became prime minister, and then installed the neon sign in a prominent position, outside the first-floor Terracotta Room. The artwork was gifted by the artist to the UK government and Cameron also received Tracey Emin at an International Women's Day reception at 10 Downing Street in March 2011.
When Cameron installed the piece in the Prime Minister's official residence some critics expressed their surprise, after all the controversial artist's career, installations and works in general do not really align with the values of morally stern conservatives.
Who knows, maybe Cameron genuinely loves Emin or maybe inviting her to create a piece was a way to prove the public he was terribly cool, on trend and loved British contemporary artists. Or maybe it was a way to show the country he was young and unbearably hip, after all the neon piece oozed a sort of irresistibly perverse glamour with a naughty twist about it, thanks to its red letters hinting not just at love but at lust.
Cameron's passion for a controversial artist didn't reflect in his politics: in the aftermath of the August 2011 riots, Cameron did a speech at a youth centre in his Witney constituency in Oxfordshire that mentioned "the slow-motion moral collapse" of the UK. "Crime without punishment. Rights without responsibilities. Communities without control. Some of the worst aspects of human nature tolerated, indulged – sometimes even incentivised – by a state and its agencies that in parts have become literally de-moralised," he stated. His personal priority, he added, was mending the UK's broken society.
Surely Emin's work didn't represent the perfect antidote to the "moral collapse", but was an invitation to having more fun and maybe proved that Cameron either said things he didn't believe in, or picked art he didn't really like (or didn't understand...). Or maybe his decorative choices proved that, like most politicians, he was just a bundle of political contradictions.
Time passed. Cameron went. Then came Theresa May, Boris Johnson, Brexit and Coronavirus. The neon piece by Tracey Emin stayed. Johnson's premiership has so far been characterised by his cluelessness at immediately acting against the pandemic. Lockdowns were eventually implemented in late March 2020, but, it was recently revealed that, while the majority of people in Britain were respecting the rules and regulations, the Prime Minister was holding lockdown-breaching parties at No 10. Well, maybe he was just taking to the letter what Emin's artwork said, "more passion" indeed and fewer rules for him.
Yesterday Emin stated she wanted her artwork removed from No 10 due to the PM's behaviour. On her Instagram page she accompanied a picture of the artwork with a short message, "This is my neon that hangs at 10 Downing Street. It was a gift from myself to the Government Art collection. I am now in the process of requesting that my art work be removed from 10 Downing Street. I feel More Passion is the last thing this present government needs. This current situation is shameful."
Emin explained to The Guardian that she found the UK's Prime Minister’s behaviour and lack of contrition "bizarre", highlighting that, while people were in lockdown, unable to see their dear ones or attending funerals of family members online to avoid spreading the virus, the Prime Minister was partying in Downing Street. Neon pieces, Emin added, are usually associated with a party atmosphere and, she concluded, people at No 10 certainly do not need "any encouragement on this level".
Emin actually doesn't want the piece back because it was a gift, but would like to have it removed and maybe hung in another place like a British embassy or be put in storage. The government art collection, managed by the Department for Digital, Culture, Media and Sport, is indeed usually displayed in official residences such as UK embassies all over the world, sometimes there are also consultations with artists to see where a work may be displayed. At the moment No 10 is said to be in talks with Tracey Emin about removing "More Passion".
Legally speaking you can't do much about such a situation: the artwork was a gift and as such (unless there are specific points made in a dedicated contract) it is owned by the government that may decide what to do with it. Emin may mention moral rights in this case, though: the work is correctly displayed and attributed to her in No 10, but being associated to a Prime Minister who doesn't seem to respect the legislation in force, may damage its meaning (the "More Passion" message may sound like an encouragement to misbehave...) and the artist's reputation.
Tracey Emin's story makes you think about those fashion houses and designers who decline to dress a politician/first lady, as it happened when Marc Jacobs, Tom Ford, Derek Lam, Christian Siriano and Phillip Lim (among the others) publicly stated they wouldn't have dressed Melania Trump (still she could have afforded any kind of design she fancied...) after her husband became US President. Emin's case also calls to mind the cases of various musicians who warned politicians not to use their music or sent cease and desist letter with the same intent.
In the history of music and politics there are a few examples, from Bobby McFerrin who wasn't that happy when in the '80s George H.W. Bush adopted "Don't Worry, Be Happy" as his campaign theme, to Donald Trump who enraged many musicians and bands among the others Neil Young, The Rolling Stones, Leonard Cohen, Eddy Grant and R.E.M.
Music-wise it is possible to review a licensing agreement to make certain songs and compositions unavailable specifically for political events, but these can be tricky requests. Neil Young, for example, dropped his copyright infringement lawsuit against Donald Trump (the singer and songwriter stated he couldn't allow "his music to be used as a 'theme song' for a divisive, un-American campaign of ignorance and hate") after his songs "Rockin’ in the Free World" and "Devil’s Sidewalk" were used at a Trump rally in Tulsa (though it is possible that the case was settled out of court).
Having Tracey Emin's "More Passion" work removed from No 10 may not instantly turn Boris Johnson into a reliable politician and inspire in him more compassion, which is what Emin demands from the government. But maybe the artist could push things further: as she previously collaborated with jeweller Stephen Webster releasing "More Passion" necklaces and cuffs and on a limited-edition black resin cuff designed exclusively for the charity (RED), it would be good to see a new charity piece by Emin and Webster (a "More Compassion" piece maybe?) with a percentage of sales going to charities helping people hit by Covid or to the NHS. A wearable work of art that could benefit a charity would indeed be more valuable than any artwork hanging in any official government residence.