Vintage adverts can be a visual joy for graphic designers as they can prove inspiring. They can also help us rediscovering early graphic artists and learn more about their techniques. Born in Switzerland, but based in Milan, Lora Lamm was known between the '50s and the '60s for her works for department stores, brands and companies.
Lamm developed her own unique style, characterised by pleasant colours, care for details, a muted elegance, and a lightness in the modern figures portrayed. In some cases Lamm opted for photocollages that combined photographs and illustrations with letterings, in others she focused on drawings, but she always put emphasis on harmony. Her clear lettering, including geometric sans serif and grotesque, Bodoni, Futura and Swiss linear fonts, revealed a training informed by modernist principles and proved vital to successfully communicate the brand's message, like in this summer 1959 advert for Pirelli products, such as snorkeling masks.
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