In the last few posts we looked at sustainable fashion and at the possibility of reducing our environmental footprint. Yet, while some of us (hopefully most of us…) are sensitive to environmental concerns, others still need to become more aware about the current global emergency.
To this end the Groninger Museum, in Groningen, The Netherlands, has just launched an exhibition by artist Daan Roosegaarde that tries to raise awareness about the impact of the human presence on our planet in a very engaging way.
Curated by Mark Wilson and Sue-an van der Zijpp, "Presence" (opening today and on until Janury 2020), is inspired by the ecological footprint and by climate change, and comprises a series of spaces in which visitors are invited to leave their traces.
Roosegaarde is into social design, art and (bio-)technology and defines his work as "techno-poetry", a blend of technology and creativity that blurs the boundaries between the humanities and the sciences, two fields that allow him to work with a team of designers, engineers and project managers. New materials and the principles of physics are indeed the secrets behind "Presence".
Moving from 1960s and 1970s landscape and environmental art by Michael Heizer, Walter De Maria and Robert Smithson, a type of art that turns spectators into participants, and fascinated by natural phenomena such as luminous jellyfish and fireflies, Roosegaarde created various large-scale luminous sets and settings that change colour and shape in the presence of visitors.
The exhibition revolutionizes the conventional idea of museums since it doesn't demand to visitors to view art from a distance and abide to the strict rule saying "Please do not touch", but encourages physical interaction and immersion in a sort of living lab-like environment in which the possibilities are always new and unexpected. Indeed, without the physical interaction of the visitors the exhibition wouldn't have any point.
Visitors pass through these futuristic dream landscapes characterized by a vaporwave aesthetic, they walk through phosphorescent pebble-like floors, stare at a luminous stardust sprinkled in another room and play with large spheres, or record their presence on walls and floors, drawing physical representations of their bodies or creating abstract patterns, in a minimalist environment filled with basic geometrical shapes that stimulates the body and the brain.
There are connections between this environment and art or architecture: grid patterns point at Mondrian and the austere layout of the Dutch landscape; a space contains spherical objects similar to a luminous stardust but also reminiscent of a pointillist panorama.
The so-called Lolas, little jellyfish-like transparent spheres draw phosphorescent lines that call to mind cave drawings, graffiti or perhaps the secret writing of artist Cy Twombly. A completely empty room points instead at the minimalism of light artist James Turrell, but with a twist - it is indeed the room that takes pictures of the visitors rather than the other way around.
It is somehow irresistible not to engage with the materials in the rooms and people are encouraged to experiment and interact with the things they see, moving around, touching and feeling.
"You make the work and the work makes you," Roosegaarde states in a press release, "The effect of your presence makes you aware of your relationship with the environment and how we can influence it."
Yet the moment visitors engage with the materials, they also become affected by them, become more aware of their own presence, and start pondering about their existence and impact. And right when they start thinking about their impact their image starts disappearing. Perspectives therefore shift and mutate pretty quickly, prompting visitors to think about the shortness of life and the conditions in which we are going to leave our planet.
This is the first time that Roosegaarde, known for international projects like "Smog Free Tower" (2015), which purifies polluted air, or "Windvogel" (2017), which generates green energy, has explored interior space on this scale.
Daan Roosegaarde states about the project: "I wanted to create an intimacy, a kind of stillness within the walls of the museum. Presence is an exhibition that allows adults to briefly be children again, and at the same time it carries an important social message. It affects you."
You can bet Roosegaarde will soon be coopted by the fashion world to create some unique sets for runways, but, until then, you should enjoy this hybrid show that, while being entertaining, pushes visitors to ponder about what Marshall McLuhan said, "There are no passengers on spaceship earth. We are all crew".
Daan Roosegaarde - Presence Experience this interactive and luminous work of art yourself from Groninger Museum on Vimeo.
Image credits for this post
"Presence", Groninger Museum. Courtesy of Studio Roosegaarde. Images 1, 3, 4, 8, 9, 10, 12 and 13 by Pim Hendriksen; images 2, 5, 6, 10 and 11 by Peter Tahl and image 7 by Sije Kingma