In yesterday's post we looked at a fashion law case between a designer and over 100 illegal manufacturers allegedly selling on an e-commerce site fake products.
Yet if a badly produced fake can be an annoying thing for famous brands and labels, how should a product "designed" by a famous fashion brand but entirely copied from another be considered? This is not a rare thing in fashion and the latest example came courtesy of Jeremy Scott at Moschino: the current capsule collection ("Athleisure") released yesterday features for example high-top sock trainers in three different versions, one decorated with delivery stickers and labels, another covered in scribbles and graffiti and a third one bearing the name of the brand.
All of them look very similar for their shape, material and sole to Demna Gvasalia's sneakers for Balenciaga, but one of them is a tweaked copy of Gvasalia's Vêtements' knitted sock-trainer for Reebok.
Moschino's simpler sneaker in grey bears instead an uncanny resemblance with Adidas NMD Primeknit, while the graffitied sneakers in Moschino's capsule point back again at Vêtements' for Reebok/Adidas shoes covered in scribbles and slogans.
If, rather than wondering about prices (Moschino's designs range from Euro 270,00 to Euro 330,00, definitely too much for something lacking any distinguishing and original features...) you are wondering how do we stop fashion from becoming a copy of a copy, well, the answer is very simple - by boycotting it. That should scare designers enough to make the creative juices flow again.
In the meantime, enjoy browsing the galleries of fakes on Amazon and other assorted sites offering various versions of the high-top sock sneaker. Looks like in some cases they made a bigger effort than Moschino's when it came to tweaking things...
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