This may be a confusing time of the year for fashionistas: Summer is almost over, Autumn will be here soon, but the current fashion weeks are already providing us with glimpses of what will be trendy next Spring. It is therefore a period of transition from one season to the next and beauty company Julep has just released a chart of nail polish colours to help costumers picking their favourite shades for the Fall season.
Interestingly enough, some of the shades they are launching for Fall have an arty twist about them as they call to mind the palettes for Kazimir Malevich's "Composition with the Mona Lisa" (1914) and "Mower" (1930).
Founded in 2007 as a nail parlour, Julep has expanded into a rapidly-growing beauty brand offering products made with high-quality ingredients. Their toxin-free nail polish is indeed made with a vegan-friendly formula that also includes strengthening Hexanal and antioxidant green coffee extract. The company employs advanced techniques such as Oxygen Technology to make sure their nail polish lasts longer while guaranteeing protection to the nails.
One of the main aims of the company is empowering women through beauty: all their nail polishes are named after women who inspire them and Julep also donates through the Powered by Girlfriends program a percentage of proceeds to organizations that support women, including The Malala Fund, Girl Up (United Nations Girls Education Fund), and the Washington Anti-Trafficking Response.
A few days ago, during New York Fashion Week, Julep provided the bright and cheerful floral nail art - inspired by California and the vibrant colours of flower markets - for the show to present Trina Turk's Spring/Summer 2015 collection.
Yet, if florals is not what you have in mind at the moment, but you're into an arty palette inspired by Malevich and Suprematism, the choice on the Julep nail polish page is wide.
The company has got three yellows - Alma, Catrina and Dawn - and a matte white, Alexandra, that are perfect to evoke Malevich's palette for "Dissolution of Sensation" (1917); mustard yellow Catrina, tomato red Brielle and cobalt blue Bailey could be the starting points for "Complex Presentiment: Half-Figure in a Yellow Shirt" (1928-1932) while "Suprematist Composition" (1916) can be recreated with royal blue Gunta (a name taken from the Bauhaus textile artist Gunta Stölzl we guess...), vivid green Payton, cantaloupe orange Cody, matte black Cleopatra and marigold yellow Catrina.
If you're looking for further arty shades, check out the Julep nail polish page, while you can find more information about their products, colours, collaborations and inspirations on the company's blog. Who said you couldn't elevate beauty to fine arts was probably terribly wrong.
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