In the last few days we have seen so many images on social networks of novelty chocolate treats (hens, bunnies, birds, fancy sculptures and such likes...) and more ordinary Easter eggs being ravaged and eaten that most of us are probably already nursing a choc overdose.
To avoid getting more bellyaches induced by further images of fancy chocs, we're wishing you a Happy Easter with the "Gallo Rivetti" (Rivetti Cockerel). This popular icon was used to advertise the Lanificio Rivetti, a famous wool mill and textile company founded in 1872 near Biella by Giuseppe Rivetti that became a strong and powerful company (from 700 workers in 1896 it went to 1,300 in 1917). The history of the company is marked by stellar success, expansion and decadence, but this advert dating around 1959 and remains a colourful and iconic image, well known in Italian families. Have a lovely Easter!
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