As you may have already noticed, fairy tales are currently in. Fables and tales pervade for example Issue 4 of C(arine)R(oitfeld) Fashion Book. According to Roitfeld this theme should let us all reminisce about the beautiful times we had in our childhood (assuming you were happy as a child...).
The magazine includes a series of features inspired by childhood myths including E.T. and also a fairy tale-themed editorial by Oscar-nominated producer, director and writer Lee Daniels.
The editorial features Joan Smalls as Snow White, Cinderella and The Sleeping Beauty and American actor Michael B. Jordan as the leading man.
It's a shame though that, while the opening Cinderella-inspired images look quite interesting since the photographer brought the story into a urban realm of daily decadence, soon after, Daniels came up with shots that look simply cold rather than Gothic and dark.
There's no drama in the image of Cinderella running away from her Prince Charming, as she seems swallowed by a pink tulle gown fluttering around her and you get absolutely mesmerised not by her beauty but by her awkwardly unelegant pose (yes, you're running, darling, but, bloody hell, it just looks bad...); the Sleeping Beauty in her coffin looks like the usual beautiful corpse that appears in features glamourising fashion and death with a supposed Prince Charming/Angel looking rather uninterested ("Hmmm, should I kiss her, or maybe just leave her in the coffin?"), and Snow White looks a bit like a burlesque star surrounded by seven maniacs dressed like sailors.
If you check out the CR Fashion Book site you will also be able to watch the behind the scenes video of "The Seven" shoot, photographed by Pamela Hanson, and starring Ashleigh Good as a edgy hobo working mum in designer clothes carelessly followed around by her seven painfully hip kids (I think I will die without being able to see in this life a young mother with 7 kids who works part-time and can afford Prada dresses; try also carelessly walking around real streets with 7 kids of different ages in tow and you easily get 8 road victims...).
There have been a few fashion houses who recently turned for inspiration to the fable theme in their designs: Dolce & Gabbana's explored a fairy tale world for their Autumn/Winter 2014 collection, while Red Valentino's latest lookbooks always featured a cute fairy tale heroine surrounded by a set that evoked an enchanted forest or candy covered cottages out of Hänsel and Gretel's story.
Red Valentino's A/W 2014 collection is inspired by Snow White: you have totes, tops and knits with prints and images of a Disney-meets-Andy Warhol Snow White or clutches shaped like poisonous apples matched with mini-crini skirts and polka dot dresses, red apple and heart motifs on sweaters and jackets characterised by a cartoonish flair.
The extremely disappointing thing about this collection is that it is extremely easy to find at High Street retailers garments and accessories with Disney characters, Snow White included. Having a Disney copyrighted lookbook doesn't also look extremely good for a brand such as Red Valentino, where is indeed the difference between these clothes and Disney lines for High Street chains - the supposed quality?
There are also further frustrating points about the fairy tale trend in general, though: first it is rarely approached from a feminist point of view and there is never any kind of attempt at rewriting the fable to show the heroine in a more powerful position (Angela Carter's told traditional stories in an innovative way in The Bloody Chamber and Other Stories, creating empowering tales).
Fairy tales usually offer the chance to the fashion industry to create wonderful dreamy sets with amazing props and more than one opportunity to get the corpse of a beautiful woman in the picture (something that, as we learnt in previous posts, always sells...).
Yet designers are consistently blurring the boundaries between collections for kids and proper pieces for grown up women, as if we were all princesses: Red Valentino has just done a a collection with Snow White, but a while back Superga came up with a pair of shoes for kids decorated with the same Disney heroine; Stella McCartney Kids has just unveiled a capsule collection of (horrid looking) clothes for children inspired by Maleficent, Disney's new and twisted version of The Sleeping Beauty starring Angelina Jolie in the title role, and you can bet designers will soon come up with Maleficent-inspired looks for grown ups.
Looks like rather than reaching equality in all areas, women have reached equality with childrenswear for the time being. Maybe there is a way to change things, though: Angela Carter wrote in 1974 that "The tale does not log everyday experience, as the short story does. It interprets everyday experience through a system of imagery derived from subterranean areas behind everyday experience."
The writer came up with a perfect hybrid in her novels that combined her passion for Gothic tales with a modern narrative style. If only we could create in fashion a perfect hybrid like Carter did in literature and use fables to recount new tales about real women, then maybe fashion wouldn't be such a bad story.
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