It can be slightly disheartening (or maybe just extremely funny) for a fashion designer who has been working on a collection for a few months, ending up unintentionally producing a series of designs that, for its prints and colours, may picture in the minds of consumers very different connections from the ones they had hoped they would conjure up.
Calla Haynes moved for example from her chow chow Lilybear for her Autumn/Winter 2014 collection. The dog became the star of the season with colourful prints on dresses, trousers and a larger yellow silhouette of the dog appearing on a grey sweatshirt.
Haynes then mixed the dog reference to the story of a girl who moves from Paris to Nashville to become a country music star. This side of the story introduced country moods and hints at Dolly Parton in the collection, and Haynes mixed them with further hints at the Memphis Milano movement, reinterpreting Lilybear in the post-modern aesthetic of the design group.
Yet despite Haynes finding at least two other threads behind the dog inspiration, people who are into popular culture and not into fashion may end up seeing the collection as inspired by the infamous open source peer-to-peer cryptocurrency Dogecoin, created by Jackson Palmer and Billy Markus combining the Bitcoin and Doge, the internet meme with sentences in broken English in Comic Sans overimposed on pictures of a Shiba Inu dog.
You may argue that Lilybear is a chow chow and not a Shiba Inu dog, but you can already imagine yourself getting on the underground wearing Calla's grey jumper with the yellow silhouette of Lilybear and hearing somebody amusedly commenting "So print, wow much trend".
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