Though that's quite rare, every now and then you hear fashion-related stories that make you want to smile or cry for joy. Loes Veenstra's is one of them. Since 1955, Veenstra has knitted over 500 sweaters that she stored in cardboard boxes in her home at 2e Carnissestraat, Rotterdam. Veenstra made them to keep herself busy, creating patterns in every kind of colour and style, but the sweaters were never worn.
After discovering them, Museum Rotterdam in collaboration with Wandschappen invited designer Christien Meindertsma to develop a book. The result was Het Verzameld breiwerk van Loes Veenstra (The Collected Knitwork of Loes Veenstra).
So far Dutch designer and artist Meindertsma has developed quite interesting projects that try to trace the origins of products and raw materials while understanding the processes behind industrialisation. Her projects have been featured in different exhibitions and her book PIG 05049 (2007), including a series of images that documents an array of products that different parts of an anonymous pig called 05049 could support, won three Dutch Design Awards (2008) as well as an Index award (2009).
From today until 31st October 2013, Droog will be presenting the book in Amsterdam. the sweaters will be available for purchase during an auction on 31st October at Roomservice cafe and tearoom at Hotel Droog. Visit the site for more details and in the meantime watch this fun video filmed to pay homage to Veenstra and her work and showing how fashion and knitwear can turn into a joyful community event, a flashmob oozing happiness and fun (that's a genuine multitude, dear Miuccia).
Credits
Het Verzameld breiwerk van Loes Veenstra
Design: Christien Meindertsma
Photography: Mathijs Labadie, Roel van Tour,
Commissioner: Wandschappen, Museum Rotterdam
Publisher: Stichting Kunstimplantaat
Member of the Boxxet Network of Blogs, Videos and Photos
Member of the Boxxet Network of Blogs, Videos and Photos
Comments