I find it absolutely fascinating how at most fashion fairs the emphasis is always about finding new clients, preserving the old ones and sell, sell, sell. You may argue that's the entire point of the fashion fair and, yes, you would be perfectly right.
Yet the problem is that too often brands present in such environments undesirable piles of clothes and accessories, doing so in tremendously uninspiring settings and trying to lure their clients and the media by giving them tote bags, T-shirts and keyrings.
Funnily enough, it is actually at fairs that look at more technical aspects of the fashion industry (from yarns to leather) and where you do not actually get any useless presents but are treated like a professional, that you can actually see people working non-stop from 8.30 a.m. to 6.30 p.m. and that you can often discover how companies make a genuine effort in terms of presentation.
Take Filati Biagioli Modesto's stand at Pitti Filati 71: the main concept behind the A/W 2013-14 yarn collection was “Dancing with Ideas”, so the company installed several open books that they used as small screens on which they projected short clips of ballets and dancing performances, including Oskar Schlemmer's "Das Triadische Ballet" (in Margaret Hastings's 1970 version).
The installations worked beautifully with the main theme of the collection since the A/W 13-14 yarns look at fluidity, movement and lightness, elements Filati Biagioli Modesto tried to present also in the samples showcased at the company's stand, mainly designs that made you think about bodies moving in Pina Bausch and Martha Graham's performances.
The new collection includes light yarns that let the skin breathe, such as blends of cashmere-silk/cashmere-cotton/cashmere-linen.
Blends of cashmere and extrafine lambswool in various counts, from 2/48 to bulky staple, tweedy and fancy yarns, are among the top materials for the next season.
The palette is autumnal and sophisticated, with beige, camel, cinnamon, persimmon and brown prevailing, with yarns that also create interesting translucent effects when reflecting the light.
The cashmere-silk blends also come with a slight flame/bouclé effect and it's also available a staple yarn in cashmere with colourful silk neps.
Knitwear designers who are into the rustic chic trend can opt for yarns in pure yak or in blends of cashmere-camel hair.
The main collection is complemented by a line called “Noah's Ark” that focuses on natural comfort and refined style in an eco-friendly way: the yarns in this line got the “100% Natural” product certification as the company used only undyed fibres not treated with chemical products for a genuine hand-made look.
There are also further exciting news, a collection called “Smart Ones” that looks at creative recycling and recovering surplus dyed fibres from the dye kettles of customised colours or customised products.
It genuinely makes you feel like dancing with joy when you hear about such developments in yarn manufacturing and such companies still existing in the fashion industry.
Member of the Boxxet Network of Blogs, Videos and Photos
Member of the Boxxet Network of Blogs, Videos and Photos
Comments