Last year, while preparing a questionnaire for a Hussein Chalayn interview for Zoot Magazine, I decided to include in the list of my questions also a very traditional and rather banal one, the classic “What would you have been, if you hadn’t been a fashion designer?”
Indeed I often found myself wondering while thinking about Chalayan if he would have preferred to be an architect, an engineer or maybe a scientist.
Yet the designer’s answer was less technical and more creative than I had thought, he simply stated “Maybe something to do with music or film.”
When I pondered a bit about that answer I realised that it was almost obvious: apart from working as a fashion designer, from 2003 on, Chalayan directed art projects, including short films “Temporal Meditations”, “Place to Passage” and “Anaesthetics", representing Turkey at the 2005 Venice Biennale with the project “Absent Presence”, featuring Tilda Swinton.
Moving between art, fashion, film, performance, science, architecture and technology, the designer mixed one medium with the other, collaborating with professionals from different fields - musicians, textile and product designers included - and exploring innovative ways of representation that also questioned production and consumption.
Last week, Chalayan launched a new installation at London’s Lisson Gallery. Entitled "Üzgünüm Leyla" (“I am sad Leyla”), the installation (running until 2nd October) revolves around a film of Turkish pop singer Sertab Erener singing a piece of Turkish classical music accompanied by an Ottoman orchestra (slightly reminiscent of another musical element, the Bulgarian choir singing during the "After Words" Autumn-Winter 2000-01 collection presentation) and features other elements - the music score and a 3-D nylon sculpture among them - deconstructed from the project.
Tonight another installation, entitled “B Side” (running until 23rdc October), opens at London's Spring
Studios.
The installation mainly reunites three different projects, "Micro Geography: A Cross Section", "Anaesthetics" and the Spring/Summer 2009 collection "Inertia".
The first project comprised a glass observation box divided in three sections symbolising Air, Earth and Water, with a rotating figure inside surrounded by video cameras, and was commissioned by Dutch gallerist Han Nefkens for last year's "Art of Fashion" event at Rotterdam’s Boijmans Van Beuningen Museum ; the 2004 film "Anaesthetics" focused on everyday situations from air travel to the preparation of Japanese food, while the fibre glass moulds for the Spring/Summer 2009 "Inertia" collection perfectly represent the main theme of that collection, the consequence of speed in modern life.
Chalayan will launch his next collection in a couple of weeks' time in Paris, presenting it to the press and buyers with no proper catwalk show. Even though the presentation will be rather intimate and won't maybe focus on technology or evoke complex and futuristic three-dimensional
cityscapes like the ones seen in Hussein Chalayan's 2003 video installation "Place to Passage" (see extract embedded at the end of this post), I'm sure it will be interesting and inspire new narrative paths into fashion and art.
After all, as he explained in the interview I did for Zoot last year, "I am more an ideas person. The idea is born first, the aesthetic is innately there in everything I do and a collection is very much about a narrative, a form of storytelling involving different themes which evolve from, or react to, the idea before. They can be monumental themes which I arrive at gradually. The shows are designed to be a cultural experience for the spectator with sections reading as chapters.”

