The Easter holidays are approaching and some of you might be looking for something to read during the Easter weekend (possibly while munching your way through a mountain of scrumptilitious chocolate eggs…). If you're looking for something fashionably engaging, try the 380-page 100 New Fashion Designers (Laurence King) by Hywel Davies.
Nowadays the choice, when it comes to clothes and accessories, is extremely wide and this is also thanks to a group of young and exciting designers who, experimenting with textiles, prints and advanced technologies have presented through their collections new visions of fashion.
The seminal volume 100 New Fashion Designers by Hywel Davies tries to identify the most important and talented names of this new fashion generation. Davies - a writer, lecturer and contributor to various iconic magazines, from Wallpaper to Dazed & Confused - presents each designer with a brief introduction or a short question and answer that help the reader discovering the inspirations, working methods, philosophy and creative process of the designers featured, all listed in alphabetical order. Each feature is accompanied by beautiful images taken from catwalk shows, lookbooks and photo shoots plus occasional drawings and sketches that illustrate particular inspirations or collections.
The 380-page tome focuses on a wide range of designers, creating men, womenswear and accessories and proves invaluable to understand how designing clothes and accessories has radically changed. Indeed for the designers featured in the book it is not important the quantity but the quality of their work: all of them aim to establish their own style and create their own aesthetic, finding a balance between traditional craftsmanship methods and contemporary inspirations, a perfect chemistry that can turn a design into something extraordinarily unique.
The designers included - among them also Ashish, Cassette Playa, Basso & Brooke, Danielle Scutt, Emilio de la Morena, Jonathan Saunders, Manish Arora, Natalia Brilli, Osman Yousefzada and Steve J & Yoni P - come from different backgrounds and countries and studied at various colleges and universities. All of them are forward-thinking talents interested in designing poetic, energetic and avant-garde collections that have the power to provoke, raise questions and inspire and want to launch trends rather than follow them, while constantly evolving and creating timeless designs that last for a long time and not just for one season.
Though graduates from various institutions - such as New York’s Parsons The New School for Design and the Fashion Institute of Technology (FIT) and Antwerp’s Royal Academy of Fine Arts - are included, there is an emphasis on those designers who studied at the London-based Central Saint Martins and The Royal College of Art. The English capital has indeed proved instrumental in launching projects and initiatives in support of new designers.
The book - that also features an extensive list of designer contacts - represents innovation and creative expression and, while satisfying all those fashionistas and independent thinkers with a thirst for individual styles, it is also a compulsory reading for people who have an interest in fashion, journalists and PR agents.
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