Everyday we get bombarded by adverts, on the Internet, on printed newspapers and magazines, on TV or on our smartphone devices. Most fashion publications are also full of adverts, mainly glamorous ones that do not reveal us anything about the most technical aspects of the industry. Yet it wasn't always like this.
In previous posts we looked for example at adverts that paid homage to textile and yarn manufacturers. The image featured in this post advertised instead YKK zippers (and in particular three different types of zip fasteners – Invisible, made of aluminum and polyester; Ziplon ,made of nylon; and Delrin, a DuPont Trademark). You may argue this is a technical advert for a specialised public, interested in knowing more about little parts that can help creating a great design.
Guess where it was published? The address at the bottom is a hint for you – it indicates indeed a showroom in Italy. Believe it or not, this advert was indeed published in the June 1971 issue of Vogue Italia. It certainly doesn't look so glamorous as an advert, but it is useful and maybe reveals us why the fashion industry is currently not in a great shape – it is too detached from reality and from the manufacturing aspect of things.
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