Arty Tartan in a 1949 Fashion Shoot

In yesterday's post we explored the world of photography, traditions and fashion via a recent collection. Let's continue the thread by looking at two rare pictures, both taken by Italian photographer Pasquale De Antonis, a close collaborator of Italian journalist and fashion critic Irene Brin.

The two De Antonis images were part of a photoshoot published in 1949 on Italian Magazine Bellezza and show how tartan was back into fashion, re-launched by the Battilocchi tailoring house

Bellezza_1949_Tartan_2_ArchiveAnnaBattista

Even though the colours, motifs and fringes of these fabrics call to mind traditional elements of Scottish garments and accessories, the cut, fit, styles and silhouettes are borrowed from the late '40s and in particular from Haute Couture.

A final arty note (in case you are not an Outlander fan and may not be interested in tartan but you like an art and fashion link…): the canvases in the background of the first image in this post were actually scarves printed with drawings by De Chirico and exhibited at the Rome-based Obelisk Gallery, directed by Gaspero Del Corso, Irene Brin's husband.

Bellezza_1949_Tartan_ArchiveAnnaBattista 

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