Master the PopPasta Technique in Fashion |

Teenagers love "Creepypasta", those Internet horror stories, passed around on forums and other sites that disturb and frighten readers. The word comes from the expression "copypasta", an internet slang term for a block of text that people copy and paste over and over again from website to website.

Creepypasta stories are often enriched with pictures, audio and/or video footage related to the story, and quite often the people who put them together try to spot horror and gory elements in urban legends, videogames, cartoons and animated series.

While this genre plays with our collective fascination with horror and terror, it also moves from an exercise widely employed nowadays – copying, pasting, cutting and editing – in different fields, from art to literature, from films and fashion (think about popular series such as Penny Dreadful, which is essentially a remixed collage of horror stories made even more visually gory but enriched with wonderfully amazing costumes by Gabriella Pescucci).

There are some fashion designers out there pretty good at remixing, copying and pasting, among them Jeremy Scott, who could be considered as a master genius in what we may dub the "PopPasta" genre. Well versed in appropriating images from popular culture, Scott has by now been remixing and reusing many of them for his own label's designs and for Moschino's collections.

His endless exercise in recycling images and graphics, though, means that has been recycling his own self as well: his A/W 2016 collection showcased during New York Fashion Week features indeed a mini-dress with a telephone print on a galaxy background.

Probably a derivation of an Andy Warhol polaroid, the telephone print appeared in Jeremy Scott's Autumn 2009 runway on a tomato red background; the same print was then reused for leggings that Scott designed in collaboration with Ksubi and applied to a Scott x Longchamp bag.

The telephones also appeared on the Lexus RX cars that drove obnoxious people – pardon, guests – to the New York Fashion Week shows.

Among them there were also bloggers Cailli and Sam Beckerman who arrived to the Jeremy Scott A/W 2016 show in a Scott Lexus clad in Moschino's S/S 16 roadblock collection (hopefully they didn't cause any accident, but the overall effect was quite upsetting).

Yes, you're right, when something is successful you should put it out there again, so why not re-editing the telephone print and doing it again? At the same time this infinite cut-and-paste exercise in pop culture reeks of fashion fatigue.

But if you truly like the print and you want it now, you can beat them all by going on Aliexpress and see if they still have the telephone leggings. As an alternative, take a video game or a cartoon character (suggestions: Steven Universe or Adventure Time) or a Pop Art image and come up with you PopPasta garment, then tweak colours and backgrounds and design your own PopPasta collection. Who knows, you may even end up becoming the next big fashion sensation.