Year of the Fashionable Rabbit: Peter Jensen X Fashionary

Introducing a successful innovative, useful and functional product on the market can be tricky nowadays, but, if like fashion and graphic designer Penter Yip you manage to do so, you can bet you will win over many fans.

Penter founded the Fashionary in 2008, developing a wide range of functional stationery – from classic diaries with Men and Womenswear templates, foldable sketch pads in various sizes, elegant notebooks developed in collaboration with fashion designers or issued in special editions. As the years passed, the Fashionary went from strength to strength, turning into a great practical tool for many people working at all levels of the fashion industry.

Fashionary fans will be happy to know that a new product has just been released – a highly portable (9cm x 16 cm) pocket size notebook made in collaboration with designer Peter Jensen.

This collaboration was actually almost unexpected: as Yip told Irenebrination, it was actually Jensen who got in touch with them after seeing a previous collaboration with Swash London. Sharing the same will to create a fun and stylish yet useful product, the Jensen/Fashionary teams came up with an exclusive notebook.

The latter is available in two versions – silkscreened blue stripes or red polka hearts – both with Jensens' trademark rabbit logo and both featuring a 2015-16 calendar, pages of fashion information (measurements, patterns, laundry labels, mini fashion dictionary…) and 132 ruled pages. Bonuses? A Peter Jensen rabbit bookmark and the designer's cartoonish rabbits popping up here and there on every page of the notebook.

This humorous collaboration arrives in time for the womenswear shows, but it's also perfect as a St Valentine gift, though in both cases you will have to get it as quickly as possible from the Fashionary store (Price: US $24.90) as this product comes in a limited edition. Stay tuned for further Fashionary surprises and keep updated on the latest Fashionary releases by checking out its blog, Facebook or Instagram pages featuring illustrations and sketches by Fashionary collaborator Vikki Yau.