Architectural Logorama

One of the first things that came to my mind as soon as I saw at the 12th International Architecture Exhibition the “Città Reale” (Real City, 2010), one of the models of “weak urbanisation” created by Studio Andrea Branzi, François Alaux, Hervé de Crécy and Ludovic Houplain's animated movie Logorama, came to my mind.

Branzi’s
project consists in a series of models representing different urban territories enclosed in light boxes
with mirrored interior sides that multiply the architectures featured in the model. 

"Città Reale" is basically a city made out of little boxes of food products decorated here and there with plastic figurines of popular cartoon characters and little toys, hinting at the contradictions and tensions that exist in a metropolis.

Though rather disturbing, Branzi's "Città Reale" looks less violent than the imaginary world recreated using over 2,000 logos, full of car chases and shootings that we saw in Academy Award-winning Logorama.

In fact, Branzi's city echoes in some ways chaotic places such as Tokyo. So, anybody up for a Logorama-meets-Branzi's "Città Reale" print for a fashion collection (in case, remember to modify the logos to avoid being sued…)?

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