I visited Osman Yousefzada’s London-based studio a while back and I remember that, in that occasion, the more I looked at his designs and chatted with him, the more I got the impression his work would have benefited from a collaboration with an Italian company.
Italy always had a great read-to-wear tradition and this has proved a winning point for those fashion houses licensed by Italian companies.
At the time I thought Yousefzada’s clean lines and modern and strong vision would have definitely appealed an Italian partner with more experience in manufacturing and distribution and that the two may have benefited from each others' work.
My wish seems to have recently become true since a while back it was announced that for the Spring/Summer 2010 collection Yousefzada will collaborate with Vaprio Stile.
The textile company already collaborates with other designers, producing and distributing collections by quite a few fashion houses and holding the licenses for Karl Lagerfeld, Emanuel Ungaro, Basso & Brooke and an exclusive manufacturing agreement with Givenchy womenswear.
Vaprio will produce Yousefzada’s collection, that will be known as OSMAN, from Spring/Summer 2010.
“I am very excited about working with Vaprio Stile,” Yousefzada commented in a press release, “They understand my vision, and will no doubt help me execute it perfectly using their esteemed knowledge.”
Those of you who are more interested in seeing clothes and buying them rather than in the news concerning the technicalities of the fashion industry and are in a Christmas shopping mood, can instead visit Osman’s sample sale next week (3-5th December), taking place in his studio in 3 New Quebec Street (just off Oxford Street, around the corner from Marble Arch Tube station).
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