You may think a bag could only have very thin links with cinema and saving the environment, but if the bag is designed by Hussein Chalayan these links may be slightly stronger.
Inspired by global warming and its effects on the animal kingdom, Chalayan has indeed designed a cotton canvas tote bag with prints of endangered animal species and blanked out extinct animals.
The tote is actually linked to Yann Arthus-Bertrand's poetic documentary Home, a stunningly beautiful film about our planet that shows aerial footage from 54 countries.
The movie, you may remember, was released worldwide on June
5th, 2009 – World Environment Day – in cinemas, on television, on DVD
and on the Internet, to allow as many people as possible to
watch the movie together.
"The environment we are living in has been a leitmotiv theme throughout my career," stated Hussein Chalayan in a press release about the project, "It felt completely natural to join forces and create that tote bag for the Home project. I wanted something with a very simple and obvious message that speaks to everyone”.
The Home tote bag will be available (from mid-July) worldwide from The Corner, and profits from the bag will be donated to Yann Arthus-Bertrand’s GoodPlanet association that works to protect the environment.
If you are into Chalayan, check out the designer's blog: it looks like an interesting way to keep up to date with his projects and maybe tackle cultural, philosophical and anthropological questions as well.
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