Site Title

Menswear collections for the 2010 Spring/Summer season will be presented next week in Milan, but if you’re after something more alternative check out the White Homme showcase. Here’s a brief Q&A with Massimiliano Bizzi, founder of White Show. You can read more about the White Homme in the piece I wrote for Dazed Digital.

Question: Can the White Homme be considered as an “antidote” to the crisis?
Max Bizzi: I think the best way to solve the crisis is by touching people’s hearts and exciting them with beautiful designs. I don’t even think that nowadays the main problem is the price of some items, I think the real problem is that fashion has lost the power to transmit emotions to people, so we must make sure we can restore this special power it used to have. Indeed, if what we see doesn’t intrigue or excite us, we don’t feel the need to buy it. White Homme wants to transmit new emotions to potential customers and stimulate them through unusual events. We picked Finnish duo Laitinen because we were fascinated by their products and messages, in the same way we were fascinated by Maurizio Miri who’s maybe a more commercial designer and offers a style that suits a different kind of man, but Laitinen and Miri believe in what they are doing, love their jobs and inject their passion into their collections. Often we present events that don’t have anything commercial about them, such as the installation by Italian architect Vincenzo De Cotiis, but these performances or lectures inspire the people who come to visit us.

Q: This year the White Homme marks also the beginning of a charitable project, can you tell us more about it?
Max Bizzi: Women and children’s brand Douuod will present during White Homme a special bag. The proceeds of the bag will go to Baby nel cuore, a charity founded in Bologna in 1993 that helps kids all over the world. This is just the beginning of our collaboration. We will continue to support Baby nel cuore with further events in September that will involve many other designers, so you will have to stay tuned and check out our site to know more about this special charitable collaboration we will be preparing over the next few months.   

Q: Milan’s White recently received important acknowledgements for its zero impact interior designs, will you use sustainable pieces also at the White Homme?
Max Bizzi: Yes, we will. We have been the first showroom to organise “zero impact” events, our interior design is indeed made by White Designs using old things that would otherwise have ended up in dumping grounds and radically transforming them. Our designs won a few awards and this is simply amazing, considering that they were done with stuff that would have ended up in dumps if we hadn’t rescued it. 

Member of the Boxxet Network of Blogs, Videos and Photos
http://www.boxxet.com/my/badgeBN.80.15.js?boxxetId=u23036


Member of the Boxxet Network of Blogs, Videos and Photos
http://www.boxxet.com/my/badgeBN.160.30.js?boxxetId=u23036



Add to Technorati Favorites
http://www.lijit.com/wijitinit?uri=http%3A%2F%2Fwww.lijit.com%2Fusers%2Fabnet75&js=1Lijit Search