Remember that January post about Brazilian label TudiCofusi in which I mentioned Ademar Ferrera preparing to launch his own brand?
Well, it has just happened, at least in the digital world as Ademar exclusively presented today his new brand, oNONO, on Dazed Digital through “Strobo”, a
series of photographs conceived by Brazilian photographer Thelma Vilas
Boas.
Ademar Ferrera is a sort of multi-tasking entity: better known in Brazil as AD, he works as a fashion and graphic designer, stylist, artist, DJ and party organiser.
Like AD his brand is not just a fashion venture, but a multimedia experience that will involve in future talented artists and creative people looking for new languages to express innovative visions of fashion.
oNONO's first collection will be showcased at the Casa de Criadores event (Sao Paulo, 27-29 May 2009) that will also feature Walério Araújo, Gêmeas, João Pimenta and Urussai.
Hurray for oNONO then and what's left to say to AD? Well, que tenha boa sorte!
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