Stylish seductions: Madame V

Ever imagined you were the heroine of Pauline Réage’s erotic classic Story of O? If you did, you might have also dreamt about the most sophisticated and sensual lingerie to wear in intimate occasions. After all, proper fantasies only work when even the lingerie and the erotic accessories of your dreams are glamorously chic. In the last few years there has been a reaction to poor quality and bad taste lingerie, with women feeling more self-assured about their sexuality and keener on buying sexy and high quality lingerie. To satisfy the demand, new brands came into the market, opening boutiques all over Europe. In 2002, Brazilian queen of sexuality Vanessa Senem opened her first Madame V shop in London. More stores followed in other European countries, but success was somehow inevitable thanks to the seductively empowering luxury lingerie, loungewear, bedroom and beauty products on offer.

Madame V’s range features different collections – Classica, Romantica, Femme Fatale and Viva – all including lingerie and accessories for different tastes and moods, but the brand also gives women the chance of following a new lifestyle, turning seduction and sensuality into aspects of everyday life. Using the finest materials such as silk and lace, reinventing styles that call to mind lingerie from the ‘20s and keeping a firm eye on current trends, Madame V creates lingerie and loungewear that blends sensuality with fashion. A good example is a fringed kimono style robe that, while fashionably following the resurgence for the Japonisme trend, also offers the chance of being erotically chic. According to Madame V’s teachings, the first rule in the game of seduction is making your body beautiful and fine lingerie is a great way of doing it with style.